How Halloween Uses Dopamine to Ruin Your Health Goals

How Halloween Uses Dopamine to Ruin Your Health Goals

Costumes are really fun. But what makes Halloween "Halloween" is the endless amounts of various candy. Let me explain how your brain perceives the "taste roller coaster" that is Halloween, and how the Crave Detox Protein Bar will let you exit the ride.

Roller Coaster

Have you ever purchased bags of the same candy solely for yourself? Not the variety pack mind you, but just one type of candy? Probably not. Why? Because our brains can only experience so much of the same thing before we get tired of it.

Candy Corn

No one ever returns from trick-or-treating with a bucket of the same candy. Why? Because we KNOW the taste roller coaster that we want to take. My husband used to place his candy on the floor and organize his stash.

Candy Organized on Floor He even remembers judging the kids he saw the next day who just ate their candy at random. Candy Organized on Floor

It's awesome that Halloween makes it socially acceptable to wear your favorite costume in public. But the taste roller coaster is something we must learn to recognize. Every time you see an ad for a new version of the same sugar infused food, that is an invitation to experience a ride your familiar with in a new way.
You have undoubtedly seen the seasonal promotion for pumpkin lattes. Did you know there are 50 grams of sugar in a Starbucks pumpkin latte! Imagine the drop after 50 grams of sugar.

Pumpkin Latte and Pumpkin

Dopamine is the neurotransmitter associated with the reward center of the brain. Sweets increase our "feel good" neurotransmitter which is dopamine every time we indulge.
The first time you ride a roller coaster it's thrilling. After riding the same ride, you get bored, and need to find a larger roller coaster. The same principle applies. The reason a latte can have 50 grams of sugar and be called a latte and not "liquid cake in a cup", is because of the consistent increase of sugar in everything we eat.

Brain Activity

The Crave Detox Protein Bar gives you the hint of sweet to satisfy your cravings, protein and fiber to balance your blood sugar, and the sink your teeth into texture that will make you forget it is a protein bar. No turning your head all the way to the side to break a brick in half with your teeth. And no chalky, "I think I can taste the protein in this protein bar" aftertaste.
Just a chocolate bar that tastes nice and will keep you full for hours. 

Tip: Meet the daily nutrient and protein needs of your body to prevent cravings. We recommend the Crave Detox Bar and if you need more direction, the Crave Detox Lifestyle Program.  Learn more in this video by our CoFounder about Sugar Burning vs. Fat Burning~ Crave Detox Team 

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